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Posts Tagged ‘Stars’

The Stars Group Buys Sky Betting & Gaming for $4.7 Billion

The Stars Group announced over the weekend that it has acquired Sky Betting & Gaming (SBG) for $ 4.7 billion in combination cash and stock deal. According to The Stars Group in a press release, the addition of Sky will make the company the largest publicly traded online gambling company. The Stars Group is clearly best known as an online poker company, as its name comes from its ownership of PokerStars, the world’s largest online poker room, but this purchase balances the company’s numbers quite nicely. The Stars Group says that if Sky, CrownBet and William Hill Australia (the latter two of which were also recently acquired) were counted in the 2017 financials, poker would make up just 37 percent of The Stars Group’s revenue. An almost equal number – 34 percent – would have come from sportsbook, while 26 percent would have been casino. “The acquisition of Sky Betting

The Stars Group Owns PokerNews.com, Per PokerNews.com

PokerNews.com, one of the longest tenured poker news sites in the industry, admitted yesterday what was really a poorly-kept secret: it is owned by PokerStars. The revelation, which was surprising in that iBus Media – PokerNews’ corporate name – pretended like nobody really knew, was made during an internal conference call and then posted as a written article by iBus Media’s Head of Poker Content Joss Wood on Monday. The announcement came in the context of management relaying a new acquisition strategy because of “significant increases in both revenue and headcount.” Thus, the higher-ups felt it was time to clue its employees in on who owns PokerNews. Somehow, the staff didn’t know, but according to PocketFives President and Editor-in-Chief Lance Bradley (via tweet), employees had been told for a long time that the rumors were “BS,” so maybe that’s why. As Wood explained in the call/article, Antanas “Tony G” Guoga

MGM Acquires WNBA’s San Antonio Stars, Will Relocate Team to Las Vegas

Fear of gambling keeps getting harder to justify for professional sports leagues as MGM Resorts International has purchased the WNBA’s San Antonio Stars and will move the team to Las Vegas for the 2018 season. After decades of staying away from the gambling capital of world, the leagues are now flocking there. The NHL’s Golden Knights just began its inaugural season, the NFL’s Oakland Raiders will be moving to Las Vegas by 2020, and the United Soccer League’s Las Vegas Lights are slated to begin play next year. The NBA, which backs the WNBA, has had Summer League games in Las Vegas for a number of years. WNBA President Lisa Borders told the Associated Press, which originally broke the story this morning, that the league has been eyeing Las Vegas “for some time.” Simultaneous to the Stars’ move comes the hiring of former Detroit Pistons great and New York Liberty

Amaya Changes Name to The Stars Group

PokerStars parent company Amaya Inc. has finally made the transition it previewed this spring, embracing the power of the PokerStars brand and changing its corporate name to The Stars Group. Along with the rebranding comes a headquarters move from Montreal to Toronto. In a brief press release, the company said: TORONTO, Canada – August 1, 2017 – Amaya Inc. (Nasdaq: AYA; TSX: AYA) today announced that it has completed the previously announced change of its corporate name to The Stars Group Inc., continuance under the Business Corporations Act (Ontario) pursuant to which it has become an Ontario corporation, and move of its head office from Montreal to Toronto. The Stars Group’s common shares will begin trading under the ticker symbol “TSG” on the Nasdaq Global Select Market and “TSGI” on the Toronto Stock Exchange at market open today. In connection with the name change, The Stars Group also adopted a

PokerStars Leaning Less on Sports Stars for Marketing

For a decade, PokerStars has used sports stars to market its online poker room, with a particular emphasis on the marketing strategy in recent years. According to a recent e-mail to the site’s affiliates, though, it appears that this strategy may be about to disappear. The notice to affiliates reads as follows: Starting April 1st 2017 we will be focusing on our ongoing Free Welcome Bonus Offer. In addition, our branding team has designed some wonderful creative and banners to help support your acquisition efforts and drive in some big numbers! Therefore, as of midnight March 31st 2017, all Cristiano Ronaldo & Neymar Jr promotions materials (ie. banners, images, etc) will have to be replaced as the Cristiano Ronaldo & Neymar Jr banner creative will no longer be valid for you to use from that date. When PokerStars first gained real notoriety, it was because Chris Moneymaker had won a