Posts Tagged ‘28th’

Atlantic City’s Ocean Resort Casino Reportedly Set to Open June 28th

 Atlantic City’s Ocean Resort Casino Reportedly Set to Open June 28th

“Looks like we’re going to New Jersey to visit an accounting firm. That’s a shitty day.” –Terry Hoitz in The Other Guys

Ok, now I readily admit that this article has nothing to do with an accounting firm, but seeing as I am about to encourage everyone to visit New Jersey on June 28th, I couldn’t help but think of that quote and laugh. Oh, how I laughed. According to a report from the Press of Atlantic City, the Ocean Resort Casino is setting its sights on a June 28th grand opening. This is not only significant because it’s the grand opening of the Ocean Resort Casino (hello SEO), but also because it is the exact date when the Hard Rock Hotel & Casino will open. Methinks the Boardwalk is going to be rockin’ that day. Seriously, it might be a lot of fun.

The Press of Atlantic City was unable to officially confirm the target date, only hearing in an e-mail from Ocean CEO Frank Leone, “The Ocean Resort Casino Team is committed to opening this summer and looks forward to announcing its highly anticipated opening date soon.”

The June 28th date was taken from signed employment agreements which showed a work start date of June 11th and “anticipated” opening date of June 28th. Several employees provided the same documents to the Press.

One possible roadblock is that the Ocean Resort Casino has not actually been granted a license yet from the New Jersey Casino Control Commission. There are no hearings on the schedule and the Division of Gaming Enforcement has not issued a report. That said, the grand opening date is two months out so one would think that since the regulatory agencies have got to be in the process of reviewing the licensing application that it is fully possible a license could be coming soon. Assuming the dates on the employment agreements are valid, it would be odd if Ocean Resort Casino didn’t know that everything would be in place before June 28th.

Ocean Resort Casino is the former Revel, the gaudy $ 2.4 billion property that was supposed to rival the Borgata. It opened in April 2012 and was a spectacular failure, closing in September 2014. Shortly thereafter, it went through a screwy auction process in which Brookfield US Holdings won a bankruptcy auction for the Revel for just $ 110 million. The sale fell through in January 2015 and Glenn Straub, head of Polo North Country Club, was awarded the Revel by a bankruptcy judge for his original bid of $ 95.4 million. The Revel then cancelled that deal in February and then re-engaged in talks with Straub in April only to sell it to him for just $ 82 million.

Straub renamed the property TEN and in June 2016, Straub said he was going to reopen it with a small casino and loads of entertainment facilities, but it never reopened.

In January of this year, Bruce Deifik, the founder of Integrated Properties in Denver, bought Revel/TEN for $ 200 million with the full intention of reopening it this summer.

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Hard Rock Atlantic City to Open June 28th

 Hard Rock Atlantic City to Open June 28th

In a press conference Wednesday, Hard Rock International executives announced that the new Hard Rock Hotel & Casino Atlantic City will open June 28th. Among the highlights the first year are almost 300 nights of live entertainment, including the likes of Blake Shelton, Amy Schumer, Stone Temple Pilots, Counting Crows, Florida Georgia Line, Steely Dan, and Frankie Valli.

“We think it’s a great start,” Hard Rock International Chairman Jim Allen said. “It demonstrates our commitment that we are about entertainment and not just about casino. But, certainly, we look forward to continuing to book more acts and even larger acts. There’s some amazing acts on that list, but, certainly, I think the best is yet to come.”

While I referred to the Hard Rock Atlantic City as “new,” it is actually the former Trump Taj Mahal, situated on the Boardwalk between Virginia and Maryland Avenues. Hard Rock International purchased the shuttered property, finalizing the sale about a year ago. The company is investing $ 500 million to get it refurbished, rebranded, and ready to go this summer. And yes, the iconic giant guitar will be prominently featured out front, though it has not been erected yet (permits, which have been procured, were needed before it could be done).

The Hard Rock will be a welcome sight to Atlantic City, which saw five casinos close from 2014 to 2016. 2014, in particular, was a disaster for the city, as Atlantic Club Casino Hotel, Showboat Casino, the $ 2.4 billion Revel, and Trump Plaza, all shut their doors. The Trump Taj Mahal closed on October 10th, 2016.

Of course, with all those casino closing went thousands of jobs.

“They’re going to hire 3,000 people, which we need. We lost about 11,000 in 2014, so this means more jobs for Atlantic City,” New Jersey Assemblyman Vince Mazzeo told News 12 New Jersey.

“You’re talking about over 5,000 full-time jobs,” added Matt Doherty with the Casino Reinvestment Authority. “These are union jobs with pension, health insurance for pay. Then there’s probably another 2,000 seasonal jobs for the summer as well.”

The Hard Rock Atlantic City will have 2,000 hotel rooms, more than 20 restaurants and bars, and a 120,000 square foot casino floor with 2,100 slot machines and 120 table games. The Taj was once the hub for poker on the east coast and was prominently featured in the classic poker film Rounders. It was even home to the live finals of the long-forgotten Online Series of Poker, created by the original owner of this website and which I, personally, was involved in organizing. It remains to be seen if Hard Rock will make an effort to attract poker players.

Hard Rock does already have plans to offer online gambling, which is legal in New Jersey. In February, it entered into a five-year agreement with Gaming Innovation Group (GiG) to be Hard Rock’s online gambling provider.

This will be a big summer for Atlantic City. In addition to the Hard Rock, Ocean Resort Casino, formerly Revel, will also open. No date has been announced for the Ocean grand opening.

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